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EL ARAM IMIRÁ BEACH RESORT

3.5 star property
your current months are January, 2025 and February, 2025.
January 2025
February 2025

Photo gallery for EL ARAM IMIRÁ BEACH RESORT

Front of property
Game room
Exterior
Exterior
Superior Double or Twin Room, Sea View

Reviews

6.4 out of 10

Popular amenities

  • Bar
  • All-inclusive
  • Parking available
  • Pet-friendly
  • Spa
  • Breakfast included

Explore the area

Map
Via Costeira, 4077, Natal, RN, 59090-001
  • Dunes Park
    1 min walk
  • Natal Convention Center
    4 min drive
  • Craft Fair of Ponta Negra
    5 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.)
    65 min drive

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View

Superior Room, Sea View

  • 16 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View

Standard Room, Garden View

  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

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Pool
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3.8 out of 5, Good, (809)
The price is NZ$280
for 1 room
includes taxes & fees
10 Jan - 11 Jan
Vila Do Mar Natal

About the area

Natal

With a stay at EL ARAM IMIRÁ BEACH RESORT in Natal (Via Costeira), you'll be within a 15-minute drive of Ponta Negra Beach and Dunes Park. .This all-inclusive hotel is 2.4 mi (3.9 km) from Mae Luiza Lighthouse and 2.6 mi (4.2 km) from Sun Clock.

What's nearby

  • Dunes Park - 1 min walk
  • Midway Shopping Mall - 9 min drive
  • Federal University of Rio Grande do Norte - 10 min drive
  • Dunas Arena - 11 min drive
  • Ponta Negra Beach - 12 min drive

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 65 min drive

Restaurants

  • ‪Restaurante Malta - ‬2 min drive
  • ‪Café da Manhã - ‬2 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Café da Manhã - ‬3 min walk
  • ‪Restaurante Gostoso & Natural - ‬14 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

Family-friendly hotel on the beach, with free water park
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with minibars and hair dryers. Televisions come with cable channels. Bathrooms include showers and complimentary toiletries. Cribs/infant beds (complimentary) are also available. Housekeeping is provided daily.
An outdoor pool and a children's pool are on site. Other recreational amenities include a complimentary water park and a steam room.
Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.
Make yourself at home in one of the 166 guestrooms featuring minibars. Cable television is provided for your entertainment. Private bathrooms with showers feature complimentary toiletries and hair dryers. Housekeeping is provided daily, and cribs/infant beds (complimentary) can be requested.
Pamper yourself with onsite massages, body treatments, and facials. You can take advantage of recreational amenities such as a complimentary water park, an outdoor pool, and a steam room. Additional amenities at this hotel include complimentary wireless internet access, an arcade/game room, and a hair salon.
This hotel is all inclusive. Rates include meals and beverages at onsite dining establishments. Charges may be applied for dining at some restaurants, special dinners and dishes, some beverages, and other amenities.

Grab a bite to eat at the Restaurante Taianá, a restaurant where you can take in the ocean view, or stay in and take advantage of room service (during limited hours). Unwind at the end of the day with a drink at the bar/lounge or the poolside bar. A complimentary self-serve breakfast is served daily from 6:30 AM to 10:00 AM.

Featured amenities include a business center, complimentary newspapers in the lobby, and dry cleaning/laundry services. Self parking (subject to charges) is available onsite.
A complimentary self-serve breakfast is served each morning between 6:30 AM and 10:00 AM.
Restaurante Taianá - Overlooking the ocean, this brasserie serves breakfast, lunch, and dinner.
Late night fare is available from room service (during limited hours).

All-inclusive details

This hotel is all-inclusive. Onsite food and beverages are included in the room price (some restrictions may apply).

Languages

English, Portuguese, Spanish

Property amenities

Internet

  • Available in some public areas: Free WiFi

Parking and public transport

  • Self parking on site (BRL 20.00 per day)
  • Limited on-site parking

Food and drink

  • Free self-service breakfast available daily 6:30 AM–10:00 AM
  • 1 restaurant and 1 coffee shop/cafe
  • 1 poolside bar and 1 bar
  • Room service available

Restaurants on site

  • Restaurante Taianá

Things to do

  • Arcade/games room
  • Children's pool
  • Free water park access
  • Outdoor pool
  • Shopping
  • Spa services
  • Steam room

Family friendly

  • Arcade/games room
  • Children's pool
  • Free cots/infant beds
  • Free water park access
  • Laundry facilities
  • Outdoor pool
  • Snack bar/deli

Conveniences

  • Banquet hall
  • Free newspapers in reception
  • Front-desk safe
  • Vending machine

Guest services

  • 24-hour front desk
  • Daily housekeeping
  • Dry-cleaning service
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop
  • Tour/ticket assistance

Business services

  • Business centre
  • Meeting rooms

Outdoors

  • Beachfront location
  • Garden
  • Picnic area
  • Pool sunloungers
  • Terrace

Spa

  • Body scrubs
  • Body treatments
  • Facials
  • Manicures and pedicures
  • Massages

Accessibility

  • If you have any requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • This property does not have any lifts
  • Upper floors accessible by stairs only

More

  • Smoke-free property
  • TV in lobby

Room amenities

Bedroom

  • Air conditioning (climate-controlled)
  • Bed sheets
  • Free cots/infant beds

Bathroom

  • Free toiletries
  • Hairdryer
  • Private bathroom
  • Shower
  • Towels

Entertainment

  • TV channels
  • TV

Food and drink

  • Minibar

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival
This property doesn't offer after-hours check-in
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Renovations and closures

The following facilities are closed seasonally each year. They will be closed from September 30 to October 11:
  • Water park

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of BRL 70 per pet, per day
Welcoming dogs and cats only
1 total (up to 33 lbs per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
2 children, up to the age of 12 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available
Free cribs are available on request at the property

Payment types

Important information

Optional extras

  • Self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators
Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.
A fee for a mandatory New Year's Eve gala dinner is included in the total price displayed for stays on December 31
Only registered guests are allowed in the guestrooms

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.4
Rating 10 - Excellent. 52 out of 298 reviews" "
Rating 8 - Good. 81 out of 298 reviews" "
Rating 6 - Okay. 79 out of 298 reviews" "
Rating 4 - Poor. 46 out of 298 reviews" "
Rating 2 - Terrible. 40 out of 298 reviews" "

6.8/10

Cleanliness

6.8/10

Staff & service

6.8/10

Amenities

5.6/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Great location
For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Family friendly, beautiful views of the coast!
This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Former Beauty
Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel stay
Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness
Better pics than rooms
The hotel is offered as 4 star, but I would rank it 2.

8/10 Good

Diedjon

Travelled with family
Liked: Cleanliness, staff & service, room comfort
Hotel com ALL inclusive de padrão mediano. Atende as exp pelo preço
Stayed 2 nights in Sep 2024

8/10 Good

THOMAS MATHEUS

Liked: Cleanliness, staff & service, amenities
Foi uma experiência boa no geral. Porém o banheiro tinha infiltração e quando íamos tomar banho alagava tudo. Outro ponto, o checo-um as 14, mas nosso quarto não estava pronto. O check-out é ao meio dia, mas não podemos fazer o checkout do quarto e continuar na piscina, achei um ponto negativo já que em outros hotéis tem essa opção, já que a diária não completa as 24 horas.
Stayed 1 night in Sep 2024

10/10 Excellent

karla

Stayed 2 nights in Jul 2024

8/10 Good

Michel

Liked: Cleanliness, room comfort
O.lugar é maravilhoso, mas a instalações são antigas algumas condições insegura.
Stayed 2 nights in Jun 2024

6/10 Okay

Márcia

Liked: Cleanliness, room comfort
Decepcionou demais no final
O custo benefício do hotel é bom. As refeições do restaurante principal são boas. Na área de petiscos são poucas variedades e quase sempre as mesmas. As cervejas são de marcas boas (Heineken, Budweiser, Duplo Malote, Devassa e chopp Brahma e artesanal). Refrigerante com opção zero. Ponto a se avaliar é ter área de drinks fora do bar molhado da piscina. Se você desejar um drink ou uma dose de bebida quente à noite você tem que ir até o bar molhado (mesmo não estando na piscina). Outro ponto que frustou demais foi a nova regra deles, o check in inicia às 14h (quase depois do almoço) e o checkout ao meio dia, enquanto em outros hotéis eles te oferecem o último almoço, o Aram Imirá te proíbe. Isso mesmo, eu comprei duas diárias (de sexta a domingo) e cheguei na sexta de 23h, já não tinha mais jantar, o único ponto de alimentação são pizzas requentadas e com pouca variedade, não pude tomar drink e não tinha qualquer indício de vida noturna. Tudo bem. Na saída, cortaram a minha pulseira e o almoço é servido pontualmente às 12h. Justamente para ninguém conseguir almoçar antes de sair. Poderiam liberar o último almoço, ou simplesmente servir às 11h. Mas pelo contrário, tem uma gerente super grossa, que faz questão de fiscalizar para que ninguém tenha a chance de almoçar. Mas no check in, dependendo do horário vc já não come mais nada. Isso acabou com a reputação do hotel. ARAM NUNCA MAIS. ESSA ATITUDE FOI DESUMANA.
Stayed 2 nights in Jul 2024

6/10 Okay

MATEUS

Travelled with family
Liked: Staff & service
Disliked: Property conditions & facilities, room comfort
Deixa um pouco a desejar.
Razoável , hotel com instalações antigas, varanda de madeira do quarto fazia medo se escorar e vai com varanda e tudo, não tem cadeira no quarto. Comidas razoáveis pelo valor porém muito repetitivas, o petisco por exemplo é a mesma coisa só acrescenta 1 diferente por dia, almoço deixa a desejar demais uma opção de feijão só ( feijoada) não tinha batata frita no almoço ( batata frita) que a maioria das crianças gostam, a limpeza da piscina não é lá essas coisas, o acesso para piscina só se dá por um local que é bem estreito por sinal. Refrigerante só de 2l algo que me incomodou a todo instante me deslocar pra ir colocar no copo, água da mesma forma. O ponto positivo é que você pode levar bebida a vontade para beber na varanda do seu quarto. Pelo valor talvez valha a pena , mas não sei se queria voltar.
Stayed 1 night in Apr 2024

10/10 Excellent

MARIA DO SOCORRO

Stayed 2 nights in Mar 2024

10/10 Excellent

Alexander

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Muito boa! O hotel entrega o que se propõe.
Stayed 1 night in Mar 2024

6/10 Okay

Ariones

Travelled with family
Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Feb 2024

4/10 Poor

LUIZ GERALDO

Travelled with family
Liked: Room comfort
Disliked: Cleanliness, property conditions & facilities
Infelizmente tivemos uma experiência ruim
Infelizmente tivemos uma experiência horrível em relação ao Hotel. No dia que chegamos o hotel estava infestado de moscas. Não conseguimos almoçar e o jantar também ficou comprometido. O café da manhã do outro dia continuou do mesmo modo onde as moscas tomaram conta de toda a comida que estava toda a amostra e sem condições nenhuma de higiene. Nesse dia o hotel fez uma limpeza no refeitório no que melhorou consideravelmente. O espaço físico muito bom principalmente para as crianças, bebidas também são muito boas .
Stayed 2 nights in Dec 2023

8/10 Good

Guilherme Y

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O Atendimento pelo telefone para reservas ou dúvidas é horrível, funcionários mal educados e nenhum um pouco prestativo, atendimento ao chegar no hotel na recepção, foi incrível atendente super educado, e prestativo, a maioria dos funcionários educados e prestativos. O quarto deixou um pouco a desejar no tamanho, quarto seria para 4 pessoas, as camas ficaram bem juntar e sem espaço para circulação. O All inclusive é um pouco limitado, falta opções de cervejas por exemplo, refrigerantes são em garrafas de 2l para se servir, bem chato ficar levantando pra ir buscar, os petiscos próximo a piscina são bem limitados, sem variedades e falta sabor. Estrutura do hotel é um pouco antiga.
Stayed 1 night in Dec 2023

10/10 Excellent

Diedjon

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Dec 2023

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, property conditions & facilities, room comfort
Lugar maravilhoso.
Maravilhosa excelente comidas, drinks maravilhoso, funcionários super atenciosos, parque aquático excelente poderia ter uma área kids pois tinha poucas opções para crianças q não fosse na piscina e o acesso sem elevador e muitas escadas.
Stayed 2 nights in Dec 2023

6/10 Okay

Ubirajara

Travelled with group
Liked: Cleanliness, staff & service
Experiência não recomendaria
Hotel antigo comida ruim
Stayed 1 night in Dec 2023

6/10 Okay

Shirley

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort
Stayed 1 night in Dec 2023

2/10 Terrible

Verified traveller

Disliked: Property conditions & facilities, room comfort
Pior experiência
Hotel tem tudo para ser maravilhoso, mas é péssimo...estrutura bem antiga, nDa que uma boa reforma nao resolva! Mas o que mais me assustou foi a parte de alimentação, onde a comida é exposta fica cheio de moscas, nao existe controle de temperatura, comida bem tipica (ou seja quem é de fora, nao curte nem um pouco) poucas opções! No segundo dia passei muito mal, vomitei ate minha alma e tive diarreia, ou seja, a partir desse dia nao comi mais nada no hotel, tive q sair p comer todos os dias pq nos corredores sentia o cheiro de comida "azeda", gastei um rim comendo fora pq Natal não é nada barato, ou seja ja perdi meu all inclusive aí (paguei e nao usei)...unica coisa boa foi os drinks, eram bons e pessoal gente boa, os pizzaiolos tb mega gentis...tirando o resto, funcionários totalmente despreparados p atender o turista, fui pedir um gelo levei uma q n pedia mais nada por receio...enfim foi trágico, se eu soubesse teria fechado um hotel bm mais barato, fiquei mt triste e arrasada com tudo... nao indico e nao volto..uma pena...melhor seria ter ido p outros q ja fomos e foi maravilhoso! Um alerta para quem vai c criança, gracas a Deus minha filha n foi!
Stayed 6 nights in Nov 2023

8/10 Good

Lucicleide

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bom hotel.
Hospedagem boa, quarto limpo. Achei poucas opções de comida. A área kids e salão de jogos precisa ser melhorada, é muito fraca. A higiene da piscina também deixava a desejar. É um bom hotel, mas não resort.
Stayed 1 night in Nov 2023

8/10 Good

Renata

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2023