We spent 2 nights and 3 days at Ponz Hotel. After some off-the-beaten-track hotel stays in Istanbul and Goreme, we were pleasantly surprised with the modern, chic, clean, up market feel of the Ponz Hotel. It's right next to the Ladies beach - 1 minute walk. The shuttle bus (no. 5 which takes you to the city center, the Grand market, the Otogar) is also available within 10 meters from the hotel. It's very close to the large lineup of resturants on Ladies Beach. The best ones are the SomeWhereElse Irish Pub and the Palm Beach Cafe. Hassan the main guy at the hotel makes breakfast in the morning - very nice plush restaurant. We only had trouble in getting early breakfast. The cook comes in after 8 AM - so if you are planning for a day trip to Ephesus or Pamukkale you might just have to go hungry from the hotel or get something wrapped from the hotel restaurant. It's got a nice pool - although we didn't find time to use it. The room was sparkling clean. The netire hotel, the rooms, almost everything had a aqua blue theme which gave it a fresh feeling. We really enjoyed out stay at Ponz Hotel. Highly recommended !!!