At first glance thought town was run down, but has areas of differing urban qualities, some apartments at €100k with since villas over €2mm.(2017).
Beach not white sand, a mix of grey sand and pebbles.
Authentic Spanish town (27000 pop), charming old town, not a big town at all, but there are so many cars, parking is a lottery.
For groceries there is a Lidl store, in town centre next to McDonalds.
Lots of shops of all levels, best within the tight streets and small plazas of old town.
Hotel menu was set up for standard set menu which we found expensive and second rate to what the town has to offer.
Tapas definitely try El Chino (the pebble) at the most western end of the seafront. El Pinocchio in old town for pizza and lovely steak. Pepe’s on the beach was good, great sunset views, La Dorada del Plato on the beach was excellent.
Churros in the beach a must.
La Herradura and the marina worth a visit.
Our hotel is the most white, mist marbled and most mirrored we have ever experienced. It was a delight unique and sophisticated. The staff were always pleasant polite and efficient. The hotel grounds are special and a delight to be in, probably the best in the town. Signs of ongoing repair underway( it is 30 yrs old ) but maintenance levels very high, rooms and hotel cleaned to a high level. Hotel And grounds was conceived by the owner as an statement against the norm of hotel development , we think definitely influenced by Cesar Manrique (Lanzarote).